CAREERS

The Brand Marketing Manager will report to the VP of Marketing and complete day-to-day activities for each of the company’s brands. Covering a diverse portfolio of construction, landscape, supply chain, manufacturers, and marketing brands, you will use your marketing knowledge to develop the brands’ messaging and marketing campaigns across multi-platform digital, event, and print channels.

Job Results/Outcomes

• An increase in advertising leads by coordinating promotional campaigns to current advertisers and prospects. Working with the Sales and Marketing Manager to determine messaging for all levels of the NetSuite Sales funnel.
  • Develop and execute multi-platform digital marketing plans for each brand.
  • Being the brand’s organic and paid social media expert and being proficient in SEO, Google AdWords, Retargeting.
  • Scheduling and copywriting special email campaigns promoting all brands digital offerings (websites, newsletters, downloadable assets, pod casts, videos, webinars, sponsored content, etc.).
  • Scheduling and copywriting email campaigns promoting editorial features for each brand’s print editions.
  • Create and prioritize house ads for all print magazines and all digital channels.
• Trafficking the creation and promotion of High Value Assets
  • Working closely with the Content Team to ideate and create High Value Assets to help grow and engage our audiences across all brands.
• Be the centralized resource for internal departments and vendors to conduct advertiser and readership research surveys.
  • Create the survey and coordinate deployment.
  • Compile the results.
  • Appoint winners from drawings if applicable and ensure the prize/award is delivered.
• Be the centralized resource for facilitating new websites and updating websites.
  • Copywriting the text involved with the website build or redesign.
  • Attend group meetings or discussions around the build or redesign.
  • Traffic the project progress.
• Media kits and other IRONMARKETS product collateral for all brands on both website and printed pieces will be updated at a minimum of annually.
  • Digital updates for media kits will be made as needed with a full overview by August 1^st.
  • Sell sheets will be created for new products.
  • The current offerings in the Pitch Deck may need to be updated.
• Be the centralized resource for market award programs.
  • Promote nominations and entries.
  • Facilitate the back-end fulfillment of ordering awards.
  • Launch a website to promote purchase of branded promotional items, etc.

Minimum Knowledge, Skills, and Abilities:

• Bachelor’s degree in Marketing, Communications, or any related degree concentration.
• Minimum 1 year of marketing experience
• List of skills and abilities:
  • Demonstrated track record of consistently meeting and/or exceeding goals
  • Excellent critical thinking/analytical skills and ability
  • Excellent written and verbal communication skills; ability to adjust communication style appropriately to meet the needs of the audience
  • Excellent interpersonal skills
  • Excellent problem-solving skills
  • Ability to analyze data, draw appropriate conclusions and recommend solutions
  • Ability to succeed in a transformative business through self-motivation and vision
  • Ability to be client-focused and quality-driven
  • Ability to exhibit integrity in work product and in interactions with clients, IRONMARKETS personnel and other stakeholders
  • Ability to hold one’s self accountable for actions, successes, and failures
  • Ability to be flexible in the work environment and willing and able to adapt to changing organizational needs
  • Ability to operate in an open, honest and forthright manner in order to build and maintain relationships with a diverse population
  • Ability to manage multiple projects through successful completion within set timelines
  • Ability to effectively work both independently and cooperatively as part of a team
  • Ability to travel overnight at least 25% of time
  • Demonstrated computer and software skills required; proficiency with Microsoft Office Suite and databases

Physical Requirements: Primarily sedentary work, exerting up to 25 lbs. of force occasionally or a negligible amount frequently.

Physical Demands: Primary working position-sitting, with occasional standing, walking, stooping, crouching, and kneeling; frequent reaching, carrying, lifting, pushing, pulling, fingering, grasping, typing, talking-speaking clearly, hearing-conversation, and seeing-near

Work/Environment: Moderate noise level consistent with an office environment. Travel as required for business meetings, events, etc.

Personal/Physiological: Interaction with people, working around people, delegating work and holding oneself and others accountable for meeting deadlines and finishing work, planning of activities, making judgments on a regular basis, frequent changes in duties and volume of work, intra-organizational and client communication

Besides a competitive salary, IRONMARKETS offers and generously contributes to health, dental, vision, life, long-term and short-term disability. We offer a 401(k), generous paid time off, a dynamic team environment and the ability to work in our historic office in Ft. Atkinson WI (located between Milwaukee and Madison WI) or remotely.

About IRONMARKETS

IRONMARKETS is a leading business-to-business media and business intelligence company with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars and newsletters and provides advertisers the analytics, data and ability to reach their target audience.

This position is not available for candidates residing in the following locations: CA, CO, NV, NY and WA.

IRONMARKETS has an exciting Partner Success Manager role that will facilitate IRONMARKETS’ Digital revenue goals by successfully managing, implementing, and completing assigned Digital projects and campaigns.

This position is not available for candidates residing in the following locations: CA, CO, NV, NY and WA.

Job Results/Outcomes

• Successfully manage all digital campaigns and achieve a 100% success rate on campaign delivery.
• Facilitate campaign kick-off calls with internal and external clients.
• Provide campaign timeframes and schedules to internal and external clients.
• Facilitate material collection and approvals.
• Oversee all campaign success metrics, including reporting and success KPI’s as defined.
• If tasked, oversee lead generation campaigns and fulfil the goals established in the insertion order
• If tasked, work with the VP – Operations to review lead generation goals, tactics, vendors, and overall strategy.
• Represent IRONMARKETS as the professional, client-facing campaign manager for all digital campaigns.
• Build trust and rapport with internal and external clients and facilitate revenue growth by offering suggestions, improvements, and solutions.
• Instill trust in the clients by offering campaign metrics, suggestions, and overall assume ownership of the projects.
• Working with the VP – Operations, establish and implement an efficient and professional digital operations process to achieve revenue goals established by the CRO.
• Monitor and maintain process by offering suggestions and improvements.
• Train and be efficient in the project management tools used by the company.
• Work within the timeframes established to complete all Digital campaigns within the scope established.

Minimum Knowledge, Skills, and Abilities:

• Bachelor’s Degree or 3-5 years of Project Management experience.
• Client facing experience at advertising agency or marketing services firm is a definitive plus
• List of skills and abilities (management examples):
• Passionate, articulate, positive, and highly motivated to win
• Demonstrated track record of consistently meeting and/or exceeding goals
• Demonstrated ability to build and maintain strong professional relationships
• Experience making decisions that impact the organization’s operations, revenue and reputation
• Excellent problem-solving skills
• Ability to analyze data, draw appropriate conclusions and recommend solutions
• Ability to be client-focused and quality-driven
• Ability to exhibit integrity in work product and in interactions with clients, IRONMARKETS personnel and other stakeholders
• Ability to be flexible in the work environment and willing and able to adapt to changing organizational needs
• Ability to manage multiple projects through successful completion within set timelines
• Ability to effectively work both independently and cooperatively as part of a team
• Ability to successful manage a team and promote change within an organization
• Demonstrated computer and software skills required; proficiency with Microsoft Office Suite and have a general working knowledge of web-based platforms.

Besides a competitive salary, IRONMARKETS offers and generously contributes to health, dental, vision, life, long-term and short-term disability. We offer a 401(k), generous paid time off, a dynamic team environment and the ability to work in our historic office in Ft. Atkinson WI (located between Milwaukee and Madison WI) or remotely.

About IRONMARKETS

IRONMARKETS is a leading business-to-business media and business intelligence company with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars and newsletters and provides advertisers the analytics, data and ability to reach their target audience.

This position is not available for candidates residing in the following locations: CA, CO, NV, NY and WA.