Position: Director of Lead Generation & Education
Responsibility: Lead Generation
Experience: 32 Years
We cannot direct the winds but we can adjust our sails.
Jim Bagan joined AC Business Media in the newly created role of Director, Demand Generation & Education across all the markets that ACBM serves.
Jim comes with a unique skillset developed with 30 plus years in B2B media, online education and demand generation. He worked 21 years at Hanley Wood where, as Director of Education Solutions, he was an instrumental part of building a continuing education platform in the architectural & construction markets.
In that environment, Jim drove continuing education success on a new platform launch through the first CE program in the industry structured as a lead generation model. After this successful implementation, Jim went on to serve as Senior Account Director at Spiceworks/Ziff Davis, where he worked directly with enterprise-level clients in providing a renewable subscription model that drives community, predictive intent data, quality lead generation, and sales intelligence services. Jim graduated from Illinois State University with a Masters of Science.
Working side by side with the exceptional sales team at AC Business Media, Jim has helped put in place an outstanding lead generation program. Demand generation and permission-based marketing provide the most efficient, high return, and targeted way to find buyers at various points of their journey. Simultaneously he is helping to build a strong foundation to provide critical professional education across all the markets AC Business Media serves to assist individuals in their career development.
In his free time, Jim enjoys spending time outdoors with his family with weekends devoted to hiking and is a big lover of all types of music – he has even been known to sing a song or two. He and his family are huge hockey fans as well!