At the 2023 MediaGrowth Summit, Keynote Speaker Ron Spink, CEO of AC Business Media, will share how ACBM is employing “positive destruction” and a jobs-to-be-done approach to improve its buyer and seller engagement model through disruption-based, technology solutions.
Ron Spink, CEO of AC Business Media (ACBM) and IRONPROS (www.ironpros.com), will speak at the 2023 MediaGrowth Summit, an all-business conference designed for B2B C-Suite and Senior Management Executives. During the summit, attendees will examine industry trends with presentations, panels and interviews with B2B Media leaders; share challenges and solutions in facilitated discussions; explore winning tactics and strategies; network with colleagues; and gather new ideas that lead to growth and success.
“MediaGrowth Summit provides an outstanding format for media executives and innovators to collaborate around best practices and next-gen ideas in the space,” says Spink.
The event, hosted in Fort Lauderdale, Florida on February 27 to March 1, will feature many insightful presentations and panels, including a Keynote Presentation from Spink on Self-Disruption: Recognizing Market Opportunities to Radically Innovate.
“As technological innovation affects radical change to our industries and the B2B media landscape, it becomes increasingly important to ‘disrupt thyself’ – ideally before disintermediation is thrown upon your product, service, or solution suite from outside forces,” says Spink.
In this Keynote Presentation, Spink will share how ACBM is transforming its traditional media company to employ “positive destruction” and a jobs-to-be-done approach that changes its buyer and seller engagement model through disruption-based, technology solutions. In employing both platform diversity, and new site-product launches, he will share case-examples on how ACBM has evolved its portfolio towards “where the market is going next”, and how that has impacted its solutions, go-to-market approach, and future business models.
To learn more, visit: https://mediagrowth.com/
About AC Business Media
As one of America’s top business-to-business media companies, AC Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers with the analytics, data, and ability to reach their target audience.
About MediaGrowth Summit
Simonsen Sales & Marketing was established in 1991 as a sales training and management consulting company by Kathi Simonsen. In 2014, Kathi’s clients told her that there was a need for an executive conference that enabled B2B Media Innovators to have long-term success in the increasingly complex world of B2B Media. MediaGrowth Summit was born. Executives said there was a need for Councils that provided a long-term community to enable them to grow their business so the MediaGrowth Councils were established. Non-competing executives meet to discuss their challenges and strategies for navigating the transformation that is happening in B2B Media.