Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

April 25, 2017

In our last issue, we shared tips to increase the open rate of emails you send to a broad audience. Now, let’s look at design and content best practices to increase reader engagement. 


 

Design:
A responsive or fluid design displays well on all devices … including mobile...

April 25, 2017

Hashtags can build awareness, boost social shares and increase your audience since they are seen by more than just your current followers. To create the most effective hashtags, ensure they are:

  • Simple

  • Memorable

  • Specific

  • Unique

  • Relevant

You can...

April 25, 2017

If you’re planning an important meeting and wondering how to get people to WAKE UP and PAY ATTENTION, take a page from the movies … add music. You don’t need to hire a DJ or make it complicated. Have music playing as people walk in the room or embed a video with music j...

April 25, 2017

Runkeeper
 

Whether heading out for a run at home or looking for a route to travel when on business, the Runkeeper app with GPS will help you stick with running (or walking) no matter where you are.

Through the app, you can:

  • Track workout – whether a run or a walk

  • ...
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