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Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

September 18, 2017

Looking for a fresh source of marketing ideas, strategy and trends, but tired of sound-bite articles that lack substance? Try DMNews.com, the leading provider of digital and data-driven marketing analysis, research and content.  DMN goes deep with articles around topics...

June 19, 2017

A customer looks at your website. They get what they need for that moment and leave your site. The interaction is over, right? It doesn’t have to be. Keep the conversation going through retargeting – a form of online advertising that targets consumers based on their pre...

April 25, 2017

In our last issue, we shared tips to increase the open rate of emails you send to a broad audience. Now, let’s look at design and content best practices to increase reader engagement. 


 

Design:
A responsive or fluid design displays well on all devices … including mobile...

March 21, 2017

You probably get hundreds of emails each week. What makes YOU stop and open? Here are several best practices to increase the open rate of emails you send to a broad audience. 
 

Sender: Ideally, this is a person’s name … but ONLY if recipients will recognize that name an...

February 23, 2017

Editors say they don’t have favorites … but they do. And here are five tips to become one of them.

  1. Look at the publication’s editorial calendar for topics you might address. Remember, many editors also create newsletter and website content, so send material for those...

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