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Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

June 19, 2017

Do you open your email every day in fear it will explode with 357 unread messages? You’re not alone. Because email is such a convenient tool for communication, it is often misused. From one word responses and misused ‘reply all’ to buried key topic points, don’t fall vi...

April 25, 2017

In our last issue, we shared tips to increase the open rate of emails you send to a broad audience. Now, let’s look at design and content best practices to increase reader engagement. 


 

Design:
A responsive or fluid design displays well on all devices … including mobile...

March 21, 2017

You probably get hundreds of emails each week. What makes YOU stop and open? Here are several best practices to increase the open rate of emails you send to a broad audience. 
 

Sender: Ideally, this is a person’s name … but ONLY if recipients will recognize that name an...

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