Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

June 19, 2017

A customer looks at your website. They get what they need for that moment and leave your site. The interaction is over, right? It doesn’t have to be. Keep the conversation going through retargeting – a form of online advertising that targets consumers based on their pre...

April 25, 2017

In our last issue, we shared tips to increase the open rate of emails you send to a broad audience. Now, let’s look at design and content best practices to increase reader engagement. 


 

Design:
A responsive or fluid design displays well on all devices … including mobile...

March 21, 2017

“You don’t have a Facebook page?”
 

“You have a business but you don’t Tweet?”
 

“Everyone has an Instagram account – how can you not?”

“How do you expect to grow your business without social media?”
 

You probably heard similar comments in the past. So you signed up for Fa...

February 16, 2017

 You’re supposed to be the company’s social media guru – but you don’t have time to create daily content. Don’t fret – there are many content creators online to pull content from or to help you compile and organize content for future use. Here are just a few options – a...

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