Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

March 12, 2018

Safety? ... Energy Efficiency ... Product Quality? ... 
Employee Retention? ... Entrepreneurship? ... Innovation?

Tell it (then sell it) through the power of Sponsored Content!

Sponsored content is everywhere, from social media to blogs, videos and advertorials. Why...

March 12, 2018

Instagram is becoming an increasingly popular channel for businesses to build their brand. Are you currently marketing through Instagram, and if you so, are you doing it effectively?

Building a solid brand identity through Instagram can help increase awareness and thereb...

September 18, 2017

Looking for a fresh source of marketing ideas, strategy and trends, but tired of sound-bite articles that lack substance? Try DMNews.com, the leading provider of digital and data-driven marketing analysis, research and content.  DMN goes deep with articles around topics...

June 19, 2017

If everyone hates meetings, why do we have so many? Aristotle explained it best: The whole is greater than the sum of its parts. Or in our case, the synergy, ideas and connections that happen during a meeting should be greater than what each person would achieve individ...

April 25, 2017

Hashtags can build awareness, boost social shares and increase your audience since they are seen by more than just your current followers. To create the most effective hashtags, ensure they are:

  • Simple

  • Memorable

  • Specific

  • Unique

  • Relevant

You can...

March 21, 2017

“You don’t have a Facebook page?”
 

“You have a business but you don’t Tweet?”
 

“Everyone has an Instagram account – how can you not?”

“How do you expect to grow your business without social media?”
 

You probably heard similar comments in the past. So you signed up for Fa...

March 21, 2017

As marketers, we are perpetually busy, so allocating time for career development is often at the bottom of our list of priorities.
 

However, improving your skillset can be as simple as dedicating 15 minutes a day to reading a book! Here are a few great options to learn...

February 16, 2017

 You’re supposed to be the company’s social media guru – but you don’t have time to create daily content. Don’t fret – there are many content creators online to pull content from or to help you compile and organize content for future use. Here are just a few options – a...

February 16, 2017

While a snazzy, eye-catching booth grabs the attention of attendees, if you don’t have the right staff manning your booth or give the attendees a positive experience, your trade show efforts will be compromised. You’ve spent a lot of money to get to this point – make su...

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