Welcome to the AC Business Media Marketing Connection, where we share media tools, ideas, best practices and tips to help you reach your marketing goals.

September 18, 2017

Ever had your email hacked? It’s not pretty. Here are six steps recommended by Christopher Elliott, in a Special for USA TODAY.

  1. If the Wi-Fi unit doesn’t ask for a password, don’t use it. It may be run by bad guys posing as a genuine network.

  2. Update your operati...

June 19, 2017

A customer looks at your website. They get what they need for that moment and leave your site. The interaction is over, right? It doesn’t have to be. Keep the conversation going through retargeting – a form of online advertising that targets consumers based on their pre...

April 25, 2017

In our last issue, we shared tips to increase the open rate of emails you send to a broad audience. Now, let’s look at design and content best practices to increase reader engagement. 


A responsive or fluid design displays well on all devices … including mobile...

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