Editor - Asphalt & Pavement Markets

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AC Business Media is seeking an Editor to support their Asphalt Contractor and Pavement brand.

 

What You’ll be Responsible for

• Support the brand, content and project efforts.

  • Act as brand editorial lead for both asphalt and pavement markets.

  • Write articles, product write-ups, blogs and more for both print and online.

  • Assign out and manage contributed content for both print and online.

  • Spearhead monthly production process for both publications, including working with Production Manager, Art Director and more.

  • Manage websites by updating content and adding events, webinars and more.

  • Produce high-value content.

  • Manage e-newsletters and social media channels.

  • Monitor Parse.ly data to determine keywords to use within stories as well as digital content for the asphalt and pavement markets.

  • Collaborate with ACBM’s managing editor as well as other editors within the Construction content team to identify and share content.

  • Work with Editorial Advisory Board to receive contributed content, discuss trends and more.

  • Oversee awards programs and work with Content Director and Sales team to continue improving processes, etc.

  • Work with Content Director to identify top industry topics, create annual editorial calendar, update digital media kit and more.

  • Help manage content for ForConstrutionPros.com, including but not limited to contributed content, case studies, posting of news and events and more.

  • Moderate podcast series, video production podcasts and other webinars/seminars.

  • Attend tradeshows/conferences and other industry events.

  • Repurpose content for different forms of media.

 

• Ensure print and digital properties contain fresh content, including written, audio, video and visual.

  • Complete articles and other assignments according to specified deadlines.

  • Take ownership of brand from an editorial perspective, including content direction.

  • Input articles, news items, blogs, case studies, product write-ups and other content into the content management system for assigned brands.

  • Collaborate with ACBM’s managing editor as well as other editors within the Construction content team to identify and share content.

  • Stay abreast of industry news and events.

  • Ensure content is edited and proofread.

  • Post and submit content based on schedule.

  • Generate original content ideas and potential revenue opportunities and present those for vetting and approval.

  • Monitor content performance to learn what content is working and what content isn’t.

  • Help repurpose content across different brand channels.

  • Monitor Parse.ly data and other platforms to determine keywords to use within stories as well as digital content.

  • Collaborate with other editors within the FCP space to identify and share content.

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• Ensure brand social media channels are engaging, increase audience and provide a platform for further monetization.

  • Create engaging social media posts to check in with audience, drive interest and encourage others to follow.

  • Build audience to increase revenue-generating opportunities.

  • Keep up with any new platform changes or algorithms to ensure efficiency of posting.

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• Other duties as assigned are achieved in helping the brand(s) meet revenue goal(s).

  • Participate in team and company meetings.

  • Engage in client networking and building relationships.

  • Attend tradeshows/conferences and other industry events.

  • Collaborate with sales, digital sales team and designers to accomplish client or sales efforts projects, including webinars, premium content, other customer projects and more.

  • Oversee any award or recognition program for the brand and ensure it is in line with brand and revenue goals.

  • Collaborate with art director in production for print issues.

  • Help proofread print pages to ensure quality content.

  • Contribute to podcast series, video production podcasts and other webinars/seminars.

  • Contribute to custom client content and programs (i.e. social media and seminar moderation).

 

Minimum Knowledge, Skills, and Abilities:

• Bachelor’s Degree plus three years managing a brand, program, or event, or five years of experience writing articles and/or news, as well as advanced editing, plus three years managing a brand, program, or event

• Passionate, articulate, positive, and highly motivated to win

• Demonstrated track record of consistently meeting and/or exceeding goals

• Demonstrated ability to build and maintain strong professional relationships

• Experience making decisions that impact the organization’s operations, revenue and reputation

• Excellent critical thinking/analytical skills and ability

• Excellent written and verbal communication skills; ability to adjust communication style appropriately to meet the needs of the audience

• Excellent interpersonal skills

• Excellent problem-solving skills

• Ability to analyze data, draw appropriate conclusions and recommend solutions

• Ability to succeed in a transformative business through self-motivation and vision

• Ability to be client-focused and quality-driven

• Ability to exhibit integrity in work product and in interactions with clients, ACBM personnel and other stakeholders

• Ability to identify, develop and manage talent successfully

• Ability to hold one’s self accountable for actions, successes, and failures

• Ability to be flexible in the work environment and willing and able to adapt to changing organizational needs

• Ability to operate in an open, honest and forthright manner in order to build and maintain relationships with a diverse population

• Ability to manage multiple projects through successful completion within set timelines

• Ability to maintain confidentiality

• Ability to effectively work both independently and cooperatively as part of a team

• Ability to successful manage a team and promote change within an organization

• Ability to be flexible in the work environment and willingness and ability to adapt to changing organizational needs

• Ability to travel overnight at least 25% of time

• Demonstrated computer and software skills required; proficiency with Microsoft Office Suite and databases

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Besides a competitive salary, AC Business Media offers and generously contributes to health, dental, vision, life, long-term and short-term disability. We offer a 401(k), generous paid time off, a dynamic team environment and the ability to work in our historic office in Ft. Atkinson WI (located between Milwaukee and Madison WI) or remotely.