As marketers, we are perpetually busy, so allocating time for career development is often at the bottom of our list of priorities.
However, improving your skillset can be as simple as dedicating 15 minutes a day to reading a book! Here are a few great options to learn a new skill or give an existing skill a ‘reboot’:
Go Put Your Strengths to Work, by Marcus Buckingham – how to hone and apply your strengths for maximum success in your career;
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley – helpful and super-actionable tips for writing great content;
Learn SEO: An On-Page SEO Tutorial, by Patrick Coombe – SEO for the beginner, easily read then practice what you learned;
The Hamster Revolution: How to Manage Your Email Before It Manages You, by Mike Song – exceedingly practical and actionable advice; and
Who Moved my Cheese, by Spencer Johnson, MD – how to deal with change in both work and life. While this book has been around for many years, it’s particularly applicable today when we are asked to do even more with less.
Whether you prefer to hold a good, old-fashioned book in your hands or read digitally, sit back, relax, drink a cup of coffee or tea and take a few minutes out of your day to learn something new.