Hashtags can build awareness, boost social shares and increase your audience since they are seen by more than just your current followers. To create the most effective hashtags, ensure they are:
You can research trending hashtags at sites like Hashtagify.me and Hashtags.org, or use RiteTag.com to get instant feedback on hashtags as you create them.
Used incorrectly, a bad hashtag can cost you followers. Take the time to research and think them through to ensure you get the most impact out of your hashtags.