Instagram is becoming an increasingly popular channel for businesses to build their brand. Are you currently marketing through Instagram, and if you so, are you doing it effectively?
Building a solid brand identity through Instagram can help increase awareness and thereby increase your customer base, or even push the occasional customer to become a regular. However, it takes planning and the “3 C’s” for your efforts to be effective.
Messaging should always reinforce your brand, and your posts should have a similar visual feel including style, filters, fonts and color palettes. However, equally important is timing of your posts – strive to post on a consistent schedule, including number of times per day or week to post and the time of day you post.
An effectively-crafted Instagram program gives your followers something to look forward to, gives you more content to share on your other social media platforms and will help your brand shine.