AC Business Media Announces Launch of Highly Targeted Lead Generation Platform for the OEM Ecosystem

Date: 1/22/22

AC Business Media introduces OEM ENTENT, a suite of highly targeted lead generation services that identify and reach targeted audiences with real time data verification and connections to customer relationship management (CRM) platforms.


AC Business Media (ACBM) is proud to announce the launch of OEM ENTENT, a suite of demand generation and permission-based marketing products that provide industry suppliers the unmatched ability to drive and measure engagement through its simple-to-use sales funnel and customer relationship management (CRM) platform.


Modeled after ACBM’s proven ENTENT program for the construction industry, OEM ENTENT provides highly targeted lead generation services to help OEM component, service, and technology providers grow their customer base by targeting engineers and product development teams at mobile on- and off-road equipment manufacturers.


“Marketers are consistently scrambling to drive qualified prospects through a buyer’s journey,” says Ron Spink, CEO, AC Business Media. “Specialty manufacturers focused on engineering integration and product development, like many others, have dramatically shifted efforts towards utilizing the power of content marketing as a catalyst to initiate leads, as well as measure and nurture sales conversations.


“Doing this with consistency and expertise is a true ‘blue sky’ opportunity for marketers in our space. To that end, we are incredibly excited to launch OEM ENTENT — the most powerful suite of demand generation and permission-based marketing services to reach the equipment manufacturer, engineering, and product development ecosystem.”


The OEM ENTENT program consists of five highly targeted marketing services that leverage ACBM’s powerful first party data, multi-channel distribution, and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform.


Designed to fuel a buyer’s journey, OEM ENTENT delivers three times as many leads as traditional marketing efforts — costing 62 percent less on average.


“Finding effective replacements for face-to-face events has only heightened the need for marketers to engage around information-driven, content-based conversations between OEM component, service, and technology suppliers and their ideal prospects,” says Sean Dunphy, Brand Director of the Construction Network, AC Business Media. “OEM ENTENT lead generation services offer a suite of five demand-driving tools for our clients: from turnkey opportunities at all volume levels, to OEM ENTENT Engage – the first of its kind, subscription-based product that drives a mixture of Marketing Qualified Leads (MQL) and BANT (Budget, Authority, Needs, Timeline) sales-qualified opportunities into our clients’ sales funnels.


“The OEM ENTENT suite of lead generation products gives marketers an unmatched ability to drive and measure a conversation through their buyer’s journeys.”


For more information regarding OEM ENTENT, visit https://www.oemoffhighwaymediakit.com/oem-entent

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About AC Business Media AC Business Media, the leading B2B media and business intelligence company, reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience.


About OEM ENTENT

OEM ENTENT, designed for the OEM ecosystem, is the most powerful suite of demand generation and permission-based marketing services. OEM ENTENT’s suite of lead generation products provide OEM component, service, and technology suppliers unmatched ability to drive and measure engagement through its simple-to-use sales funnel and customer relationship management (CRM) platform. The OEM ENTENT lead advantage combines lead targeting, speed and quality, and connection with CRM platforms with results and reporting. Learn more at https://www.oemoffhighwaymediakit.com/oem-entent

OEM - AC Business Media Announces Launch of OEM ENTENT Platform
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