AC Business Media Announces Launch of Highly Targeted Lead Generation Platform for the Supply Chain

Date: 10/21/21

AC Business Media introduces SC ENTENT, a natural extension and access point to the supply chain industry that identifies and reaches targeted audiences with real time data verification and connection to customer relationship management (CRM) platforms.




AC Business Media (ACBM) is proud to announce the launch of SC ENTENT, a suite of demand generation and permission-based marketing products that provide industry suppliers unmatched ability to drive and measure engagement through its simple-to-use sales funnel and customer relationship management (CRM) platform.


The SC ENTENT suite, derived from ACBM’s proven ENTENT program for the construction industry, is an essential solution to help service and product providers across the end-to-end supply chain and logistics markets grow their customer base by targeting essential decision makers.


“Marketers are scrambling to fill their engagement funnel with qualified prospects,” says Ron Spink, CEO of AC Business Media. “Our industry, like many others, has dramatically shifted towards recognizing the power of content marketing as a catalyst to drive leads, measure, and nurture sales conversations.


“Doing this with consistency and expertise is a true ‘blue sky’ opportunity for marketers in our space. As such, we are incredibly excited to launch SC ENTENT — the most powerful suite of demand generation and permission-based marketing services to the supply chain and logistics marketplace.”


The SC ENTENT program consists of four highly targeted marketing services that leverage ACBM’s powerful first party data, multi-channel distribution and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform.


Designed to fuel a buyer’s journey, SC ENTENT delivers three times as many leads as traditional marketing efforts — costing 62 percent less on average.


“Finding effective replacements for face-to-face events has only heightened the need for marketers to engage around information-driven, content-based conversations between industry suppliers and their ideal prospects,” says Jason DeSarle, Brand Director of the Supply Chain Network, AC Business Media. “Our SC ENTENT suite of products provide marketers with a mixture of Marketing Qualified Leads (MQL) and BANT (Budget, Authority, Needs, Timeline) leads from prospects who have shown intent to purchase, and engaged in content relevant to a sponsors message.


“SC ENTENT gives our clients an unmatched ability to drive and measure conversions at all stages of a buyer’s journey.”


For more information regarding SC ENTENT, visit https://www.supplychainnetworkmediakit.com/sc-entent


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About AC Business Media AC Business Media, the leading B2B media and business intelligence company, reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience.


About SC ENTENT

SC ENTENT is the most powerful suite of demand generation and permission-based marketing services to the supply chain and logistics markets. SC ENTENT’s suite of lead generation products provide industry suppliers unmatched ability to drive and measure engagement through its simple-to-use sales funnel and customer relationship management (CRM) platform. The SC ENTENT lead advantage combines lead targeting, speed and quality, and connection with CRM platforms with results and reporting. Learn more at https://www.supplychainnetworkmediakit.com/sc-entent


AC Business Media Announces Launch of SC ENTENT Platform
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